One of the most successful brands in the world, Ferrari is soon going to introduce its first SUV. Yes, you heard it right. With a growing demand of luxury SUVs and high profit margin in auto industry, the company is planning to add utility vehicles in its supercar garage. Ferrari CEO confirmed that the company is building its first SUV car and it will probably arrive by 2021. However, he hinted that this will not be, in anyway similar to what other manufacturers have been building. Instead, it will be loaded with a lot of special features and reflect the “Ferrari style”.
Ferrari’s only mission is to build racing cars? Not anymore! First Ferrari SUV is coming soon.
Over the years, the Italian supercar manufacturer is famous for producing cars which are superior in performance, craftsmanship and obviously, Speed. The SUV move by the company, is probably going to be a milestone on its own.
Ferrari’s CEO on first Ferrari SUV.
“It will probably happen but it will happen in Ferrari’s style,” – Ferrari CEO Sergio Marchionne. This happened in an interview on August 1 given to bloomberg.
He also added , “That space is too big and too inviting,” confirming that the company is not going to ignore the SUV segment in the near future.